NAIROBI,
Kenya: Saturday 9, 2018: Leading Pharmaceutical company Rohto
Mentholatum (K) Limited has affirmed its commitment to support Athletics in
Kenya for social causes. Through the Henry
Wanyoike Foundation, Rohto Mentholatum has announced plans to accelerate its
social responsibility program around its flagship brand Deep Heat, with the
view of impacting many lives across
Kenya.
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| Ms Fumiko Akojima of Rohto Kenya, British High Commissioner Nic Hailey and Henry Wanyoike at the Event |
During this
year’s Hope for The Future Run (12th edition), Rohto Mentholatum Kenya onboarded Deep Freeze (a cold therapy variant)
into the partnership and will focus on promoting healthier lifestyles
among the young and old.
“We want to
encourage Kenyans to live healthy, by adopting active lifestyles as well as
engaging in sporting activities that are tied to social causes,” said Ms.
Fumiko Akojima, Rohto Mentholatum (K) Ltd’s Country Director for Kenya.
Ms. Akojima noted
that the company, through its local partner, Harley’s Limited, has identified
various activities within athletics that require support and will be reaching
out to stakeholders for consultations and possible collaboration.
“ We want to
cultivate a culture of competition right from schools so that every young child has a positive
outlook about life and endeavors to put
in their best, whether in studies or sports,” Ms. Akojima added.
Celebrated
marathoner Henry Wanyoike, who is the organizer of the event, lauded the
company’s initiative and undertook to
guide the company on pertinent issues within the Athletics industry in Kenya to
ensure success is achieved.
“We are glad that
Rohto Mentholatum group has shown commitment in supporting athletics in Kenya
and we want to work together with them to improve talent development among the
young people and persons living with disabilities,” said Mr. Wanyoike.
British High
Commissioner to Kenya Mr. Nic Hailey, who graced the event indicated that the
United Kingdom will next month co-chair a disability summit with Kenya in a bid
to champion the rights of disabled people.
“People with
disabilities around the world continue to face stigma, discrimination and
all too often miss out on the
opportunities that are the right of every person. But given the right support,
people with disability have so much to offer our society,” said Mr. Hailey.
Rohto Mentholatum
Group is the second largest
pharmaceutical in Japan has donated in excess of KES 5 million is support of the Marathon since the beginning of the
partnership with the Henry Wanyoike Foundation.
The 12th
edition of the Hope for the Future Marathon attracted more than 5000 participants drawn from all walks
of life. The marathon involves a 1.5 km race for children, 7.5km for physically challenged and a Juniors and seniors categories of 7.5km each. The
highlight of the event is a 3km run for veteran athletes.
“We are working with relevant ministries to support persons with disability to enable
them access basic but improved amenities,” Mr. Wanyoike quipped.
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