Nairobi
Kenya, Tues. February 28, 2017 – Leading Mobile brand Fero has today unveiled its latest smartphone device Fero
Iris in the Kenyan market Fero Iris comes with a unique security feature that
allows users to unlock their screens using their
eyes(#UnlockYourPhoneWithYourEyes).
The device comes with a 5-inch HD
display with a 1GB RAM, powered by a 2500mAh battery.
Speaking during the launch of the Fero
Iris device in Nairobi, Fero Mobile Head of International Marketing Vivek
Chaudhary said the brand is focused on introducing innovative solutions that
are designed to enhance the customer experience.
“This new technology provides
unrivaled convenience to users and allows them to interact with their devices
even in the extreme conditions, “said Vivek Chaudhary- Head of Fero marketing.
Mr. Chaudhary noted that with these
innovations, Fero Mobile is aiming to increasing productivity among users and
give them a new experience.
“Fero Mobile’s development strategy is
driven by a blend of technological innovation, consumer upgrade cycles and our
business and marketing needs,” Chaudhary explained
“The smartphone market is saturated
with new advanced features every day. This demands for smart and fresh ideas
for predecessors of each phone,” he opined.
According to International Data
Corporation (IDC), global smartphone sales went up by 2.3 per cent to 1.47
billion units in 2016 leading to the smartphone industry tapping into advanced
technologies and innovations for emerging smartphones.
During the launch, Fero Mobile
announced a partnership deal with Jumia Online Retailer to make Fero Iris and
other Fero devices available across the country.
The partnership will see consumers enjoy the
best mobile phones at the most competitive prices.
Mr. Vivek noted that the Kenyan
smartphone market has continued to experience substantial growth as a result of
combination of a strong economic climate and increasing internet and mobile
connectivity.
In her remarks, Jumia’s Head of
Category – Mobile Phones – Sanaz Abaie said the Kenyan mobile phone market
offers a favorable competitive landscape, giving consumers a wide range of
choice and an opportunity for brands to innovate even more.
This device is available on
jumia.co.ke for pre-orders and will retail at KES 8,999, Ms. Abaie announced.
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