Corporate Talk Group Partners with HAVAS Media International

Corporate Talk Group Partners with HAVAS Media International

HAVAS Media International makes an entry into the Kenyan Advertising and media buying landscape giving the industry more to choose from

 Nairobi 5^th May 2011…….,Havas Media International, the 5^th largest advertising company in the world,  has today signed a partnership deal with Corporate Talk Group (CTG), an emerging force in Marketing and Communications in East and Southern Africa, to form a media agency that will serve  Kenya, Uganda, Tanzania, Zambia, Malawi and Madagascar and will operate under the brand name Havas Media. The partnership will see HAVAS international own 60% of the agency, while Corporate Talk Group (CTG) will own 40%. 

Havas Media international operates in more than 100 territories and employs 5,000 people across it’s four main global brands namely, MPG, Arena Media, Havas Digital and Havas Sports and Entertainment.

With the East African market experiencing an increase in investment in the recent past, both from local and multinational investors, there has been an increase in marketing spend in these companies in a bid to maintain their respective market shares.

Brands are going all out to give themselves an edge in a renewed effort to increase their presence as well as retain existing customers in the wake of increased competition. The partnership establishment of Havas Media brings world-class media strategy and media buying capability to CTG enabling the group to offer a full suite of integrated marketing communications solutions that will guarantee optimal results and reshape the Marketing Communications landscape in the region.

Speaking during the partnership signing ceremony, the CEO  of Havas Media International Mr. Jorge Irizar, said that the entry of Havas Media into the African market is a big step in the company’s history. “Our coming into Africa is a big milestone for the company. Our partnership with Corporate Talk Group is very strategic since  their expansion footprint is in tandem with ours and thus makes us compatible partners with regard to  growth.” He added that, “We are injecting into Corporate Talk Group, global expertise and clientele who are looking into advertising in the East and South Eastern Africa Market.

Speaking on behalf of Corporate Talk Group, Andrew Lopokoiyit, the group chairman said, “We are continuously seeking to be the fresh alternative to conventional agency networks. Our partnership with Havas Media International, will bring a breath of fresh air on the Kenyan media landscape. We will now have a wider market reach and a much heavier presence in the region.  Thanks to this partnership, we are today better equipped to serve our clients as we have received an injection of world-class expertise and experience into our business. “

 He added; “With this new opportunity, we will continue to help our clients meet their communications needs, especially in this competitive age, where business entities are exploring new frontiers and facing 21^st century challenges. “