Nairobi Kenya, Mnday April 25, 2015 — Microsoft Corp. on Tuesday unveiled the Lumia 540
Dual SIM, designed for young, ambitious people looking for their first serious
smartphone. The Lumia 540 Dual SIM features the latest Windows Phone 8.1
innovations and boasts a 5-inch HD display and crafted design details. It helps
people stay productive on-the-go with Microsoft services like Skype and Office
available out-of-the-box, and enables better mobile experiences, such as taking
wide-angle selfies that fit in more of the action, thanks to the front-facing 5
megapixel camera. The new Lumia 540 Dual SIM is capable of upgrading to Windows
10 when the service becomes available later this year It is priced to appeal to
value-conscious consumers in markets like India, the Middle East and Africa and
Asia Pacific, starting at just $149.
The Lumia 540 Dual
SIM features quality-crafted hardware including a removable, durable back cover
with a luminous, layered design and a generous 5-inch HD display
for enjoying apps, photos, videos and the personalizable home screen.
Built-in Skype integration enables people to
switch seamlessly between voice and video calls, with the wide-angle,
front-facing camera capturing even more of the conversation. The rear-facing
8-megapixel camera captures detail-rich photos with the help of an LED flash. Available
apps include favorites such as Facebook,
Twitter, WhatsApp and Instagram, with thousands more available from Windows
Phone Store. Microsoft services like
Office, Outlook and up to 30 GB of free
cloud storage via OneDrive mean people
have the productivity tools to achieve more, anywhere. Smart Dual SIM allows people to assign unique profiles to their SIM
cards, such as “work” or “family,” to help them better manage daily
communication.
“The
Lumia 540 Dual SIM is a testament to our passion for product-making that is
reflected across the entire Lumia product portfolio and will continue with
future devices,” said Jo Harlow, corporate vice president for Phones at
Microsoft. “With the Lumia 540 Dual SIM, we’ve made it possible to deliver a
smartphone with strong design and technology credentials that is also fun
to use, and incredible value for money.”
The
Lumia 540 Dual SIM is powered by a Qualcomm® Snapdragon™ processor
featuring a quad-core CPU running at 1.2 GHz, 1 GB of RAM, and 8 GB5
of mass memory. The device will start rolling out in India, the Middle East and
Africa, Asia Pacific, and Italy beginning in early May 2015. Pricing for the
Lumia 540 Dual SIM starts at $149.6 It will be available in four colors: cyan, orange, white and black.
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